Southwest Voter Registration Project Releases "Votería" PSA

For More Information:  Mario Solis-Marich  323-417-1152 

For Immediate Release: Monday, May 11, 2015

Southwest Voter Registration Education Project, the nation's oldest and largest voter advocacy organization, released a new PSA today designed to tout their voter participation contest "Votería."

"Votería" is a non-partisan effort to encourage greater voter participation that will offer a $25,000.00 cash prize to one randomly selected voter who participates by voting in the May 19, 2015 General Election for Member of the Los Angeles Unified School District Board of Education, District 5.

The light hearted PSA includes a number of voters from the 5th school board district of LAUSD who were told about the $25,000.00 drawing. The drawing will take place when the voter rolls are certified after the May 19th Los Angeles School Board election.

"Our team went out and talked to real voters in the district and found that most of them did not know that there was an election being held for one of the most powerful school boards in the country" said Antonio Gonzalez President of Southwest Voter Registration Education Project.

The drawing is designed to overcome the extremely low voter turnout in the local school board race. Since 1999 the LAUSD school board elections in the 5th district have never drawn more than 12% of the voters to the polls.

LAUSD is governed by seven board members and oversees the education of over 650,000 children. "This is a historic pilot project designed to make voters aware and energized about the May 19th election" said Gonzalez. "If more people turn out to vote it is the kids who will really win!"

The PSA can be viewed here:

The contest rules can be viewed here:

Here are some important Los Angeles Unified School District Board Facts

• The LAUSD controls a $6.5 billion school budget, larger than the education budgets of 30 states in the United States

• The LAUSD controls the education of over 650,000 students, the second largest school district in the nation

• The LAUSD controls a workforce of over 60,000 employees, one of the largest in Los Angeles

• The LAUSD controls over 1,000 public and charter schools, vastly larger than any other school district in California and the second largest in the nation.